Building a Lasting Brand Partnership with HelloFresh
As one of the leading meal kit delivery brands, HelloFresh relies on influencer partnerships to connect with consumers through authentic, food-focused content.
The Opportunity
FRESH CREATORS,
EVERY MONTH
With a consistent need for fresh creative perspectives and a diverse range of talent, HelloFresh presented an opportunity for JRE to build a long-term partnership that extended beyond individual campaigns.
Over several years of working directly together, JRE and HelloFresh have developed a strong relationship centered on identifying the right creators, delivering consistent campaign results, and finding more efficient ways to collaborate at scale.
The Strategy
STREAMLINED FROM CONTRACT TO INVOICE
JRE works closely with HelloFresh to manage dozens of influencer campaigns each month, overseeing everything from talent selection and creative coordination to contracting, content approvals, and invoicing.
Beyond managing partnerships with existing talent, JRE continuously introduces new creators to HelloFresh, helping the brand expand its reach and connect with new audiences across different content categories and demographics.
Through years of collaboration, JRE has developed a deep understanding of HelloFresh’s creative direction, messaging, and campaign expectations. This allows the team to guide creators through the content development process, ensuring their videos remain authentic to their personal style while aligning with the brand’s goals.
The partnership has also focused on improving operational efficiency. Through consistent communication and mutual trust, JRE and HelloFresh have streamlined key processes, including contracting and invoicing, establishing workflows that simplify campaign execution and support a high volume of ongoing partnerships.
THE RESULTS
200+
Unique Campaigns in 2026
$500k+
in total campaign revenue
The Impact
Long-Term Success
The partnership has grown into one of JRE’s most consistent and established brand relationships, demonstrating the value of long-term collaboration and efficient campaign management.
Beyond the scale of the campaigns, the relationship has created more efficient workflows, reduced administrative back-and-forth, and allowed both teams to focus more time on developing successful creator partnerships.
The continued collaboration reflects HelloFresh’s trust in JRE’s ability to deliver consistent results, introduce new talent, and manage high-volume campaigns while maintaining a strong level of organization and communication.
The Takeaway
Strong Relationships Scale Results
The most valuable brand partnerships are built through consistency, trust, and a shared commitment to improving the way teams work together.
By developing a deep understanding of HelloFresh’s goals and continuously refining the campaign process, JRE has built a relationship that goes far beyond traditional influencer management.
With 53 creators activated and more than $500,000 in campaign revenue generated in 2026 alone, the partnership demonstrates JRE’s ability to scale influencer marketing programs, foster lasting brand relationships, and create operational efficiencies that benefit both brands and creators.