Building Long-Term Creator Partnerships with Domino’s Pizza
As one of the most recognizable pizza brands in the world, Domino’s partnered with JRE to develop ongoing influencer campaigns that would keep the brand consistently visible across social media.
The Opportunity
Driving Consistent Brand Visibility
Rather than focusing on one-time sponsored posts, the partnership centered around building long-term relationships with multiple creators who could naturally incorporate Domino’s into their content throughout the year.
The opportunity was to create an always-on influencer marketing strategy that delivered consistent brand exposure while allowing each creator to showcase Domino’s in a way that felt authentic to their audience.
The Strategy
Building Long-Term Creator Partnerships
JRE worked closely with Domino’s to establish year-long partnerships with multiple creators, coordinating recurring content that maintained a consistent brand presence across social platforms. By selecting creators whose personalities and content styles naturally aligned with the brand, JRE helped develop campaigns that made Domino’s a recurring part of their everyday content rather than a one-time promotion.
Managing multiple creators and monthly deliverables required ongoing coordination, communication, and creative oversight to ensure content remained engaging while meeting the brand’s expectations.
THE RESULTS
Through consistent collaboration, JRE helped Domino’s maintain a high-frequency content strategy while building stronger relationships with creators who could represent the brand over an extended period. Campaign highlights included:
$1M+
partnership
deal value
250M+
VIEWS
Multiple
year-long creator partnerships
The Impact
Delivering Lasting Results
The partnership delivered significant reach and campaign value, demonstrating the effectiveness of long-term creator relationships and consistent social media exposure.
Building on this success, JRE is continuing to work with Domino’s throughout 2026 on additional long-term projects, further strengthening the relationship and creating new opportunities for ongoing creator collaborations. The continued partnership reflects the value of JRE’s ability to deliver large-scale influencer campaigns while maintaining strong relationships with both brands and talent.
The Takeaway
Consistency Builds Enduring Brand Visibility
Successful influencer marketing isn’t always about a single viral moment. Consistent, long-term creator partnerships can build familiarity, maintain brand visibility, and create lasting value.
As the relationship continues to grow in 2026, the collaboration demonstrates JRE’s ability to turn individual brand campaigns into lasting partnerships built on trust, consistency, and shared success.